By asking this event survey question you can gauge if your sessions were the appropriate length for your audience or use the insights to take action to improve durations for the next event. Before you begin creating your post event survey, you need to think about what information you want to know from attendees. Keep track of each point and tally the number of times it was mentioned. A best practice in event surveys is to start off more general and get more granular towards the end. Incorporating a question like this in your virtual event survey is a great way to end your survey. Keep a list of each point and find themes and popular responses to prioritize popular experiences next year. New York's Favorite Kids Party Entertainment. For your post-event evaluations, we recommend including the following questions: Be sure to have a text box along with the NPS rating so participants can elaborate on their experiences. Follow up with no responses for more information as to why they won’t be returning. Every attendee has a unique experience, so it is essential to understand every individual’s opinion. Follow up on positive responses to this question with referral links and special offers. Maximize public participation in future events by finding out what keeps people coming back for more. Whether your goal is to build a case for pitching event sponsors, to create a great virtual event experience, or to improve attendee experience on the fly, event surveys lift the curtain and give organizers insight into how attendees really feel. At the end of an event, no matter how wonderful the experience, attendees do not want to fill out a pages-long survey. Thank attendees for coming to your event, and briefly ask them to fill out your survey. Survey questions like this one are pretty straightforward. Loyal attendees are proof that your event is ticking the right boxes for your target demographic. Public events like fundraisers, store openings, and trade shows help your organization reach people outside your immediate circle. Multi-day events present a unique opportunity to improve your event before it’s even over. It’s hard to say exactly how well an event went when you only have your own personal experience to guide you. If they felt comfortable and empowered for the duration of the event then you have a strong model to replicate in the future. And because all of these factors are within your control, the changes will be easy to make and measure in the future. This one requires no guesswork. Post-event surveys can tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it even better next time. In our Virtual Benchmarks Report, we found the average virtual attendee only watches 68% of a virtual session that is 20 minutes or longer. You may find some surprising insights for the next time you plan an event. This survey will help you gather valuable insight from participants about their experiences, what your team can improve, and what they’d like to see for the next event. Many speakers are presenting from their homes which leaves room for poor internet connections, bad audio quality, or less than stellar backgrounds. Here's a list of post-event surveysample questions that can be asked from the participants after the event: 1. Generally you want to know why they decided to attend the event, what sessions or part of the event did they enjoy most, and what problems or bad experiences did they have. With the help of event survey tools you can get to the core of the question “how do I know if my event was successful?” and see if your event was a success. This question serves as a catchall for any additional feedback. Post-event Survey Questions. Attendees may have suggestions and interesting perspectives you otherwise wouldn’t have known. This question will gauge if any improvements need to be made in the next iterations. Overall, how would you rate the event? The longer your survey is, the less likely people are to complete it. Some of the best surveys only include 5-6 questions. Asking your team for feedback will let you know if there are areas to improve in team communication next event. Check out our Complete Guide to Event Planning below! Gauging Interest in Live Events “Has anyone sent a pre-event survey to attendees to see what the interest level is for live events versus hybrid and/or virtual events?” By asking your speakers if they felt they had the information needed to successfully present you can identify strengths and weaknesses in your speaker preparation. ... but the more you treat them like an in-person event, the better. How did you fin… What are some aspects we can improve upon for next year? Want more tips for making the most of your organization’s event? PCMA’s Catalyst community offers members a platform to ask each other questions, share ideas, or, as the website says, “communicate and collaborate.” Here’s a sampling from a recent Catalyst discussion. Speakers are often very involved in their own communities and networks and surround themselves with pros in their field. Post-event survey questions set you up for future success. The best way to know if your event met its goal is to ask them. Are they likely to support your event next year? If not, consider what adjustments need to be made. This event survey question can illuminate areas where your event platform or registration software may not be a user-friendly experience and causes frustration with attendees. By asking fellow employees to put the benefits into their own words it reinforces their positive experience at the event and secures its slot in the marketing budget for next year. Ask attendees to rate the quality of audio and video. If you have extra questions you’d like to ask your attendees, by all means, ask! Make sure to include a prompt with room to add more in case participants wish to elaborate. If the content didn’t resonate or wasn’t clear, you need the post-event survey to … This post was originally published on November 5, 2018 and has since been updated for relevancy. Whether you’re planning an event, responding to feedback in real time, or hoping to improve based on post-event feedback, follow these guidelines for an easy way to make surveying an integral part of your success. Contact event support. We’ve all been to an event where the session ran out of time leaving nothing for discussion, and quite frankly, it’s a letdown. Ask participants to rate the date, location, speakers, vendors, and catering of the event. While you can include it in the mid-event survey questions, putting this question in the post event survey will work as well. Often brands sign up to sponsor events to achieve sales and marketing goals, or brand visibility. By keeping the question opened ended it will help educate you on exactly what the sponsors found valuable. Asking this question allows you to find out how attendees felt about the overall virtual experience. No one else can give you a better idea of venue effectiveness the way a speaker can. Benchmark yourself against the average responses to move the needle on your events. Our event survey tips and examples are designed to help you collect feedback and draw meaningful conclusions for your next event. You won’t be able to cover every aspect of the event in the survey. Event Evaluation Questions. Event feedback survey questions are survey questions asked after an event has concluded to the attendees to understand their opinions about the event. When an attendee runs into an issue attending your virtual event, they contact your support team. New to hosting online events? If virtual events are new to you, you’re in luck: there are several ways to find out if your event was successful to learn how to improve it. Content length is especially important for virtual events. If you realize there is a pattern in the responses, talk to your event platform provider or user-experience team to improve on the experience. Cater to their needs and ensure their continued involvement for years to come. Now it’s time to craft and send the post virtual event survey. Networking is a key element of events, but with the rise of virtual events, networking has become more complicated. The longer your survey is, the less likely people are to complete it. What do your attendees think about your event? Your attendees are engaged, they’ve either asked questions and are waiting to hear them answered, or are ready to participate in Q&A. Plus, it’s free! Here are some sample event survey questions that we’ll cover in this post: Are you likely to participate in one of our events in the future? Ask attendees what they want to see and design your next event with their feedback in mind. 7 questions to ask your event attendees 1. To create a great sponsor partnership, you need to ensure the event audience is relevant to sponsors. If attendees weren’t satisfied, do an AV audit and identify areas of improvement, then relay that information to speakers and presenters the following event. Yes/no questions. These survey questions can be asked for public events, training courses, conferences, conclaves, exhibitions, and webinars. There are several different ways that you can pose questions to stakeholders. If the audience is not relevant, sponsors will have less success engaging with attendees and fall flat on their goals. Don’t write a survey that forces respondents to leave a glowing review. 3. Rank them in order from most votes to least and prioritize the winners next year. questions you ask. Improvements might include minimum internet speeds, types of approved microphones, or sending presenter kits directly to speaker’s homes to ensure quality audio and visual. It’s a great way to get honest and accurate feedback. Mention the survey – and ask people to fill it in – just after the presentation has concluded, right before you start Q&A. Attention spans are getting shorter and tuning in from home provides a plethora of distractions. Each question takes up important real estate on the survey. This question will give you a good idea of if your sponsorship packages were valuable or not. Send this survey to the identified low hanging potential attendees as well as current attendees to find the key differences. Your team will be intimately familiar with the cogs of your event. Make sure to give your sponsors plenty of data to help them track ROI and make sure their event sponsorship made an impact. By Callie Walker Be sure to do a pulse check and determine if their experience of the event really was all they’d hoped it would be. Don’t worry—it’s one you can overcome. Attendee satisfaction is one of the key indicators that people will come back to your events. Open-ended questions allow participants to give you feedback on anything your event survey may not have covered. If a speaker answers no, be sure to personally follow up with them to get more information, not only will they feel heard but you will gain invaluable insight into how to create a better experience next time. Making sure your speakers and sessions were interesting and valuable is a top priority to ensure attendees were satisfied with the experience. This is a check to see if your content landed with your attendees the way you intended for it to. What questions should be included in an event survey? If attendees felt like there was not enough time, consider carving out more time for attendees to participate in the discussion. Knowing what worked and what is worth repeating saves you time when producing your next event. Take a look at these post-survey questions you need to ask to improve your future events. Based on SurveyMonkey data from thousands of organizations, here are the top five event survey questions event creators should ask. You hear us talk a LOT about the importance of post-event surveys - and we stand by that. While you may be hesitant to ask this question, knowing your shortcomings allows you to learn from them. Ask this event survey question to make sure you have found the right solution for your attendees. Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this. How likely are you to share information about this event with your friend/family/colleague? So, in order to get the information you want, be very deliberate in how and what you ask respondents after the event. You can easily source new and fresh presenters for next year from this group. Generally speaking, it’s often hard for anyone to gauge their own assumptions about an experience until it is over, which is why including this question along with a prompt to further explain their answer is often more insightful than simply checking yes or no. July 14, 2016 Use this question before the event to make schedule adjustments or other tweaks that magnify the most coveted aspects of the experience. It's important to be broad enough to apply to all event goers while also obtaining enough information to apply to future events. These questions relate to the overall event experience for attendees. Did the event meet your expectations? To ensure that your online events are worthwhile for participants, here are 15 questions to gather valuable feedback. Using an NPS to inquire about referrals is another great way to measure event success. Ask follow up questions about the most important aspects of the event, like the keynote speaker. If they were confused or unclear what was happening during the event, your entire system might need a total revamp. According to the Evolution of Events Report, over half (68.8%) of event marketers believe it is more difficult to provide networking opportunities when hosting a virtual event. All of these big-picture event characteristics shape the experience for attendees. But when you’re sending out post-event evaluation questions to understand how an event went right and wrong, the familiar pattern above becomes a huge obstacle! The last thing you want is for attendees to have trouble even accessing the event because it sets the tone for the rest of the event. We realize putting together a post-event survey takes time (which you likely don’t have a lot of), so to help you out, we’ve put together nine questions you NEED to ask your attendees (plus, how to structure those individual questions). Questions to Ask When Planning a Virtual Event . Event staff and volunteers are a crucial element to a successful event. When crafting your survey, post-event questions should align with your mainstage content outline. You hear us talk a LOT about the importance of post-event surveys - and we stand by that. This open-ended question shows sponsors and partners that you value their opinion as collaborators. The worst time to first mention a survey is in an email when the webinar concludes. It’s imperative to realise that even the most scrupulous measurement of attendance satisfaction isn’t going to save your event from failing check-in technology or poor lighting. eBooks, checklists, and more to help your organization thrive, Event Feedback: 9 Questions You NEED to Ask Your Attendees. How about sponsors? While you may already know their goals, you might not know what they were expecting from this event. Post-event surveys highlight the wins and losses and offer an opportunity to re-engage with attendees in future events. After the confetti has cleared, it’s time to regroup. Event attendees can feel incredibly busy bouncing between so many sessions - but it's important that you gather feedback while the content is fresh on their mind. While some people may have enjoyed the event themselves, the true test of their experience is to see whether or not they’d subject a friend to it. You can send surveys to participants before, during, or after the event, and they are often shared digitally. Try to discover if non-attendees are attending competitive events or if the growing popularity of Internet training is stealing market share. This is a great question for multi-day events. 2. We’ve included 14 additional sample questions to get your virtual post-event survey kick-started: How satisfied were you with the event? Compare these numbers to the actual number of attendees who come back next year. You can choose a template with pre-set questions , but to make it as insightful as possible, it’s best to tailor it to be specific to your event. The score is measured on a scale of 1 to 10 can be calculated by answering the question, “how likely is it that you would recommend this event to your colleagues and friends?” This is especially important for the VIPs you hope to impress. Ideally, all of your sponsors and partners would love to do the event every year. 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