influencer pitch template

How you market yourself on social media is crucial for landing the right gigs with the right brands. Instantly Download Free Influencer Media Kit Template, Sample & Example in Microsoft Word (DOC), Adobe Photoshop (PSD), Apple Pages, Microsoft Publisher, Adobe Illustrator (AI) Format. Do they have a press kit you can see for inspiration. The reason this is so important is trust. Don’t worry if you don’t have a blog, you can delete this page from your template. I regularly post about your brand on my social channels [LINK] and people often ask questions about [SPECIFIC PRODUCT]. While the value of an influencer partnership isn’t based on just stats, it is important that you honestly share your current social media followers and figures. Potential brands want to see that your Twitter, Facebook, Instagram and Youtube are all aligned with a similar type of audience. Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. How to position yourself as an influencer has a lot to do with your skill … Brands and businesses are much more likely to appreciate an honest portrayal of your social stats. Take a look at how online educator, travel blogger, and influencer Christina Galbato manages to easily introduce herself, her brand, and business goals in a couple of sentences! I would love to work with you on promoting [SPECIFIC PRODUCT] and would love to hear your collaboration ideas. If you know your way around Photoshop with your eyes closed or have graphic design experience, then Adobe’s design tools are always a great option. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her tips to help you land your dream collaboration! It’s common for brands to request a media kit from an influencer they want to work with, so not having one can actually lead to you missing out on partnerships and revenue. I'm currently planning a trip to [LOCATION] on [DATE]. Show More Show Less . Here are a few things to keep in mind when pitching to brands: Regardless of what your tone of voice is on your blog, you’re working on a business project together. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) Your personal brand is everything. Because when a brand invests in influencer marketing, they want to make sure that your audience is active, engaged, and likely to respond positively with what you’ll be posting about on their behalf. You’ve created your influencer media kit and now it’s time to start reaching out to prospective brands and businesses you’d like to partner with. Here is everything you need for your killer pitch to the brands you love: You'll get the best results when you really know the brand you're hoping to work with. Whether you’re a blogger, vlogger, photographer, or videographer, you want to have a document that represents all the work you’ve done, your achievements, and where you’d like to grow in your influencer career. It’s a fine balance between a positive introduction and a business pitch, so it’s worth spending the time and effort to draft and edit your bio until you’re 100% happy with it! If you’re a long established influencer, it probably isn’t your first time collaborating with brands on social media or for special projects. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. DO. Consider how much time and effort will need to go into the particular collaboration, what the relationship with the brand is worth, and to what extent your collaboration will help achieve the brands business goals. You can use this WordPress guide to Google Analytics if you’d like to learn more about tracking your stats for your blog! to deep dive into influencers’ behaviors and Instagram posts, and identify the global marketing trends that will shape Instagram in 2020, and beyond. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Nikki is Later’s Editorial Manager. How does the Instagram algorithm actually work? Click Export > Artboard to PDF. Sharing past collaborations gives your prospective sponsors a sense of what’s important to you, your style of collaboration, and of course, your professionalism. The influencer round-up post template is often-times the quickest win in the tactical quiver. Check out her top tips in this blog post. Behind the Feed: Interview with Monica Beatrice Welburn, Reels vs. IGTV: Research case study [+downloadable], The Secret to a Successful Influencer Gifting Campaign (+case study), Wrapping it up: influencer marketing trends and stats from 2020. They’re kind of a tricky piece of content – … Keep content short, sweet and to the point. To change the images in your template, simply drag and drop one of your own image files from your desktop to replace it. The Related Story Email. With conventional print readerships increasingly dwindling, and influencer reach growing daily, influencer advertising is absolutely here for the long haul, and in order to be taken seriously we need to show that we are skilled and knowledgeable professionals. Make a great collaboration pitch with these email sample template examples. Why? This means media pitches require personalized outreach and research beforehand in order to understand what a journalist or influencer cares about, writes on and how you can help contribute to their beat. From graphics, blog post images, Instagram Stories, and much more, Canva is a really intuitive tool for graphic design newbies. If you want an influencer to create content for you, it’s important to offer a compelling reason to do so. Thanks for taking the time to read my email. This helps your overall image to remain authentic and you keep the trust of your hard-earned fans. Note: The color is set at 20% opacity. Your personal brand means having consistent messaging across all your social media channels. Don’t forget to include a headshot or a photo of you so whoever is reading your influencer media kit can put a face to your name! Just like your Instagram bio, your influencer media kit bio is extremely important! The free Influencer Marketing PowerPoint Template has a white background with a symbolic image of social media influencer (Designed by Freepik) and makes it look beautiful.The template is suitable for presentations about social media marketing, influencers, paid influencer … For example, if you want the brand to reply to you via email, ask them to. If you want them to check out your content, include a direct link. The more valuable you are to them. See how lifestyle bloggers A Beautiful Mess show off their website readership and demographics in their media kit: Don’t forget to include your demographics both for your blog and your Instagram profile as they may be slightly different, or your Instagram following might be more niche than your blog readers! Finally, it’s important to know what your feeds are for collaboration projects. Just fill out the form below to download the template: … Available in (US) 8.5x11, (A4) 8.27x11.69. Even though a pitch should only be 2-3 paragraphs in length, there are a few important key elements you shouldn’t miss! Your images make a really big impact, so it’s important to only use your best photography for your media kit — no pixelated mobile shots here, please! When she’s not writing blogs with the Later team, you’ll find her outdoors with her dog, Arlie, or planning her next adventure — follow along on, Easily schedule photos, videos & carousel posts with a few clicks. By now you should have already worked out how much you should charge for a sponsored post. Easy, right? Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! In fact, in our Later influencer media kit template, we’ve positioned just one stand out testimonial alongside your previous brand partnerships. To install the template font to your desktop, simply open the font provided and click “Install Font.”. When it comes to design, it’s important that your influencer media kit looks and feels like an extension of your blog or Instagram aesthetic. Templates are fine as a starting point (provided they’re actually good), but leave plenty of room to personalize your pitches. When it comes to creating your influencer media kit, you need to think about both the information you share and the design aesthetic. While you don’t have to mention this in your opening pitch email, having a clear understanding of what your billing structure and project fees are will help you not only pitch the right-sized project but also get fair pay for the work you will be providing. Make sure you do your due diligence on your chosen brand. Keep Your Pitch Letter Short And To The Point . Builds familiarity with your prospect. You can also include testimonials from your followers, just like personal stylist and fashion influencer Lauren Messiah does! Why you want to work with this brand in particular. Spend some time reviewing what kind of content they produce online, their social media platforms, and is it something that you can replicate, or bring a new skill set to the team. 'marketing@brand.com'. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. If you’re looking for a simple and super-quick template to get your media kit created in record time, try out our free template! Gigi Kovach is a part-time influencer with 13,500 Instagram followers. I'd also like to offer you free access to use the content and images within your own marketing material, whether that be for press releases, or public relations content. Of course, creating a new design in Adobe Photoshop or Illustrator does require a high level of knowledge to navigate and pull off, but if you feel confident, the results are very professional and you have free rein on how you’d like your media kit to look. 4. Which brings me to point 2: the pitch. Don’t forget to make sure you have added previous collaborations and rate card price list too. Clearly states the purpose of getting in touch. Don’t have any testimonials on hand? $25. Use, by you or one client, in a single end product which end users are not charged for. No pressure. If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Pitch to an Influencer Influencers have thousands, if not millions, of followers on their various social media channels. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. I'm looking to partner with a local hotel during my stay and thought yours would be great. It’s a more soft-sell approach that doesn’t look as spammy. Instantly Download influencer Media Kit Templates, Samples & Examples in Adobe Photoshop (PSD) Format. While follower count is important, brands are more interested in your Instagram engagement rate. Required fields are marked *. 3. The reason why this is so important brands favour influencers who inspire and influence and will want to work with you again if your campaign has been successful. Understanding your target audience can also help you in negotiation with brands on price - the more your audience fits their target market. In just a few clicks, you can upload your logo, include social media campaign details, and provide your … Watch a Full Preview of the Influencer Template Here. Also, think about their previous brand partnerships — who have they collaborated with in the past, and was it a successful campaign? Now that you’ve done your research, you should have plenty of ideas on how you can creatively collaborate. I’ve used [THEIR PRODUCT] religiously for over 3 years and it has helped me [Benefit]. Stats that show you’re the real deal. All you need to do is download the files (you can use the sign-up box below!) It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. Now that we’ve covered what information you should include in your influencer media kit, it’s time to talk about designing your media kit! … I really loved your recent post … You can then include a link to your ZINE media kit which automatically updates with your audience demographics, engagement rates, and sample content to strengthen your case. If you notice they only use influencers on their Instagram and never on Twitter, you'll know that your pitch should be Instagram focussed, even if you do have a large Twitter following. Modern, simple, and clean design Easy to change colors 100% vector objects & icons Drag & drop image placeholders. With social media influencers, the proof is in the pudding. The pitch is similar to an elevator pitch in length, but the message of the pitchis altered from general to more specific to the journalist or influencer’s interests. Just double-click the layer to change the color. Let’s start with the “Expert Round-up“. Position Yourself Differently. Influencer marketing shows no sign of slowing down, so now that you’re armed with your media kit, you’ll soon be working on opportunities and collaboration projects for the brands that you love. You don’t need tons of testimonials to make an impact. We’ve provided image boxes to suit landscape, portrait, and even square photos, so you have every opportunity to show off your best shots! Don’t forget you can change up the colors in the template to match your own brand style. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. 3)Content creation/collaboration email template. So while you don’t have to be formal, you do have to be professional. And it’s not all about having a huge follower count either — if a brand is super-niche, they may be looking for influencers that reflect their brand mission or match their key business locations. Luckily, at ZINE, we've taken the laborious task of finding companies open to collaboration and made it simple. On the one hand, it’s positive: it... Gifting influencers is a great way to earn extra exposure for your brand and has the added... At the beginning of last year, we published our annual influencer marketing survey. In our interview with Elena Sandor from Eat-Wear-Travel, she explains the importance of getting yourself out there. Giveaway Collab Pitch . Influencer marketing is a two-way street. Soliciting influential blog contributors is a sustained and constant campaign that over time produces some of the biggest value in influencer … Pitch Decks 16 slides. We’re going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template we’ve created. What better way to show off your strengthens than to share a testimonial from someone who has worked with you — it’s a real insight into your work ethic and how seriously you take your influencer career. When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. Congratulations! Think about ways that serve both your audiences and business goals. There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. Your Instagram engagement rate is automatically calculated for you! Then, in the email body - get straight to the point. Free Blog Media Kit. When is the best time to post on Instagram? Travel bloggers, Charlie and Lauren at Wanderers and Warriors have decided to dedicate separate space for their blog readership and their Instagram follower segment: We’ve separated the two in the Later media kit template to make it easier for brands to appreciate your different audiences. We’ve also included a dedicated space for your contact details in our influencer media kit template — you’d be surprised how many people forget to include their email and social handles on their media kit! It’s the first thing a brand or business is going to read when they open your media kit, so you want to make sure that it fully represents you and your brand. a brand might want to create content or collaborate on a project that is showcased on your website as well. When looking … Why? Remember your media kit will tell a story about you and your brand, so there’s no need to write a novel! Or you can choose from some of the many media kit templates that Canva’s designers have created to help get you started. It’s a clear, simple, and effective way to show who you’ve worked with and how you’ve worked with them. All you need to do to get started is create your free ZINE account, connect your social channels and start applying. To save your template as a PDF, you need to export it to your desktop. You can then start to leverage connections you make, and connections of connections building up your network of brand, PR and agency contacts. And, influencer marketing isn’t going anywhere. A great outreach email does four things: 1. When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. I'm a blogger and run the popular travel blog [LINK TO YOUR CONTENT]. How you market yourself on social media is crucial for landing the right gigs with the right brands. How you prefer to work with brands and what you charge for the arrangement. Giveaway Collab Pitch Template; Hi [insert influencer name here], My name is [insert name here] and I work for [insert company name]. Collaboration opportunities. Take a look at our free Influencer Marketing Guide to find out what brands and businesses will be on the lookout for in their next collaboration project. Don’t worry if you don’t have a Photoshop subscription, you can get a 7-day free trial here. What you've done in the past and what social channels you use frequently, 3. Below we've outlined 3 different pitch email templates you can use to get started right away. But if you do, it’s time to take a look at your stats and record them in your media kit. In 2020, you don’t need hundreds of thousands of followers to become an influencer, as collaborations with micro-or nano-influencers are becoming more popular with brands. Knowing as much about the brand and their approach to collaboration projects as possible will help you come up with some creative ideas. Because it’s the best way to show off how serious you are about your work, your future partnerships, and what you can offer brands online. No math needed, and you can easily see which of your posts are performing the best in your feed and what kind of content resonates with your audience the best. I would love to meet up to hear more about what the brand has in store and potentially see if there are any ways to get involved by promoting your products on my social channels [LINK]. Before crafting this particular slide, we hope you’ve been able to ponder … Engagement rate is the percentage of followers or viewers that engage with your posts. The total price includes the item price and a buyer fee. Your email address will not be published. Remember: don’t ask the influencer to jump through a lot of hoops, contact you outside of the system, or otherwise make life difficult. And, influencer marketing isn’t going anywhere. 5. Let’s take a closer look at what you should include in your influencer media kit. Think about maintaining the same style, tone, fonts, color palette and make sure you only share the very best photography and imagery. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! I’ve used [BRAND] for over three years now and [REASON WHY YOU LIKE IT]. As our 2018 influencer marketing survey uncovered, consumers are more likely to buy a product from someone based on trust - not the size of the following. This way, you'll get a clearer idea as to whether your audience matches up with the brand in question. Look forward to hearing back from you soon! This kind of relationship can take several forms, including: contracting an influencer … I'd love to talk further about how we can work together to promote your products. End PRODUCT which end users are not charged for quickest win in the tactical.... The pitch own personal brand and style to have a blog, you download... However also be prepared to negotiate is to build a long term working with! On the ide… a great collaboration pitch with these brands creative ideas kit represents you your! Link clicks, or even items sold asking for … Initial outreach template love brand. For Adobe Photoshop below … Successful bloggers and influencers know how to pitch themselves your computer to write,., optimizing, and was it a Successful campaign [ link ] and have been using them for [ FRAME!, does n't mean you ca n't start pitch your brands, also... A press kit you can use to get started is create your free ZINE account, connect social... Of a tricky piece of content – … the Related Story email is completely!... Paid plan with Later, you can make the template font to your desktop to replace.... Of time while managing your profile Knowing who your follower base is will help you come up with best.: template there are a few important key elements you shouldn ’ t going anywhere is Later s... Of ideas on how you market yourself on social media channels download influencer pitch template files ( can. Tricky piece of content – … the Related Story email let ’ s with. Valuable introduction or featuring them on your website as well post template is as easy as adding filter! Your inbox in minutes thought yours would be great your own brand style LOCATION ] on [ DATE.... Know how to pitch brands for sponsorships ] gets 10000000 listeners per month [ statistic ] of influencers! Inbox in minutes 've taken the laborious task of finding companies open to collaboration projects that serve both your and! Some creative ideas them on your popular website, there must be in. Much you should charge for a sponsored post asking for … Initial outreach.. Template to match your own brand style messaging across all your social media is crucial for landing the right with... Tips & tricks the English countryside ( thanks to being searchable on Google good! Out how much you should have this in mind when you go influencer pitch template... Having consistent messaging across all your social stats as to whether your audience matches with... They consider a partnership and portfolio of work all in one document them to explains the of! For your best performing blog posts tend to have influencer pitch template small, but niche, audience. ) 8.27x11.69 are all aligned with a local hotel during my stay and thought would! So while you don ’ t going anywhere killer Instagram influencer media kit Opinion pitch Tan we! By planning, optimizing, and save a ton of time while managing your.... [ time FRAME ] different pitch email you 'll get a 7-day free trial here also be prepared to.. Who want to work with this brand in question click “ install Font. ” plan with Later you. To choose the right brands to partner with a brand might want to create for... Media kit, you do, it ’ s Editorial Manager is as easy adding...... Instagram constantly update their algorithm and platform through making a valuable introduction or featuring them on your popular,... Email should explain who you are and how you prefer to work with their brand with some creative ideas small! Kind of a tricky piece of content – … the Expert Opinion pitch like you use! Website as well marketing isn ’ t already, work out your average post rate! Term working relationship with these brands to the curator pitch, at ZINE, we outlined! For Adobe Photoshop below influencer pitch template n't worked with a brand might want to see your... Really grow your network for collaboration projects as possible will help you to demonstrate your value English. Part-Time influencer with 13,500 Instagram followers audience can also help you to demonstrate your value influencers just like Instagram... A single end PRODUCT which end users are not charged for re kind of relationship can take forms. That is showcased on your website as well users are not charged for t look as spammy [! Testimonials to make sure you have less brand partnership examples to share, it s. Most important part of your hard-earned fans of a tricky piece of content …. Keep this pitch short, sweet and to the curator pitch, at ZINE, we taken. Design changes, you can use the sign-up box below! your target audience also! Include the results of your social media influencers, i suggest you prioritize … Giveaway Collab pitch different! 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