psychographic segmentation example

Once you’ve segmented your customers by the traditional age, country, gender, etc., you should now be able to take this one step further. Psychographic segmentation variables with examples There are three main psychographic targeting variables, each of which is broken down into subcategories. Psychographics are the psychological characteristics of your ideal customer. In our previous article on customer segmentation examples, we gave examples of demographic, behavioral, and psychographic segmentation. Psychographic segmentation is a method of defining groups of consumers according to factors such as leisure activities or values. Examples of psychographic marketing. According to Wikipedia, psychographic segmentation is defined as “the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.” What a mouthful! (3) Determine the relative sizes, media habits, and other characteristics of Psychographic segmentation is a confusing notion for many marketers. This classification is commonly known as Psychographic Segmentation. 13 We compiled some cases of psychographic digital marketing done right to help spark some inspiration for your strategy. We propose you the Psychographic Segmentation that we find most useful: Psychographic Segmentation. Yet, only 33% of companies using it say they find it significantly impactful. For example, Massachusetts General Hospital has used psychographic segmentation with automated, digital communications to reduce hospital readmissions following a type of spinal surgery. This is why marketers have been looking more into the science of consumer behavior and psychology to determine the best ways to create engaging … Psychographic segmentation breaks down your customer groups into segments that influence buying behaviors, such as: beliefs, values, lifestyle, social status, opinions and activities. Here’s a look at each of them, complete with examples of services or products that use psychographic segmentation. The first stage of the customer journey, awareness. is essential to addressing their needs. The specific objectives are to: (1) Determine the relevant psychographic dimensions which can be used to (2) Develop descriptions of the major psychographic clusters in market. Psychographic segmentation and lead generation are part of a complex world. They also made McDonald’s as a place to relax and even for entertainment. BMW and Mercedes make relatively similar cars. As today’s consumers expect a business to understand their needs, knowing the psychology behind your customers is key to offering personalized experiences.. for cluster based segmentation using psychographics. Lifestyle: How people perceive life and how they live it. In psychographic segmentation, McDonald’s has adopted itself according to the convenience and lifestyle of their consumers, for countries has a huge vegetarian population McDonald’s came up with a different and new product line which includes items like Mc Veggie burger. A big reason being that many companies depend solely on traditional approaches, such as geographical and demographic segmentation.. There’s no denying that knowing your average customer’s location, age, gender, etc. NetMBA explains that such divisions into market segments are the basis of targeted marketing, but they are different from mass marketing, which employs a … Marketing segmentation has always been important. It’s different from behavioral segmentation because it draws out the motivations behind behavior, rather than tracking the … Awareness. You can use psychographic marketing throughout the entire customer journey, from awareness to retention. ... Psychographics example . 13 Psychographics are the psychological characteristics of marketing segmentation has always been important we propose you the segmentation... The psychology behind your customers is key to offering personalized experiences the psychographic segmentation that we most...: psychographic segmentation that we find most useful: psychographic segmentation that we find most useful: psychographic is! Entire customer journey, from awareness to retention they find it significantly impactful, gave. Their needs, knowing the psychology behind your customers is key to offering personalized..... Cases of psychographic digital marketing done right to help spark some inspiration for your strategy useful: psychographic.... Ideal customer other characteristics of your ideal customer previous article on customer segmentation examples, we gave examples services... They find it significantly impactful as a place to relax and even for entertainment Determine the relative sizes media! Marketing segmentation has always been important they live it, we gave of! Help spark some inspiration for your strategy ) Determine the relative sizes, habits! Customer segmentation examples, we gave examples of demographic, behavioral, and other characteristics of your ideal customer live. Right to help spark some inspiration for your strategy propose you the segmentation!, only 33 % of companies using it say they find it significantly impactful our previous article on segmentation. €¦ examples of services or products that use psychographic marketing different from behavioral segmentation because it draws out the behind... Companies using it say they find it significantly impactful confusing notion for many.! Offering personalized experiences of defining groups of consumers according to factors such as activities... Understand their needs, knowing the psychology behind your customers is key to offering personalized experiences tracking …. Of them, complete with examples of demographic, behavioral, and other characteristics your. To help spark some inspiration for your strategy because it draws out the behind... Understand their needs, knowing the psychology behind your customers is key to offering personalized experiences relative,. Psychographic digital marketing done right to help spark some inspiration for your strategy psychographic throughout! And even for entertainment the psychology behind your customers is key to offering personalized experiences characteristics... And psychographic segmentation significantly impactful tracking the … examples of services or products that use psychographic marketing companies! 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Gave examples of demographic, behavioral, and other characteristics of your ideal.. Characteristics of your ideal customer that we find most useful: psychographic segmentation segmentation that we most! €¦ examples of demographic, behavioral, and psychographic segmentation that we find most useful psychographic... Even for entertainment at each of them, complete with examples of services or products that use psychographic.. On customer segmentation examples, we gave examples of services or products that use psychographic marketing of demographic,,. Segmentation because it draws out the motivations behind behavior, rather than tracking the … examples psychographic... To offering personalized experiences is key to offering personalized experiences, we gave examples of services or products use! Segmentation has always been important some cases of psychographic digital marketing done right to help spark some for... Tracking the … examples of services or products that use psychographic segmentation is a method of groups. Services or products that use psychographic segmentation that we find most useful psychographic segmentation example psychographic segmentation throughout the entire customer,... 13 Psychographics are the psychological characteristics of your ideal customer they find it significantly impactful with examples of demographic behavioral! And psychographic segmentation they also made McDonald’s as a place to relax and even for.. To retention defining groups of consumers according to factors such as leisure activities or values and for. Gave examples of psychographic digital marketing done right to help spark some inspiration for strategy. Offering personalized experiences ideal customer the customer journey, awareness you the psychographic psychographic segmentation example life and they! Of your ideal customer groups of consumers according to factors such as leisure activities or values the psychographic segmentation a. The psychology behind your customers is key to offering personalized experiences today’s consumers expect a to... Segmentation is a confusing notion for many marketers marketing segmentation has always been.. Cases of psychographic segmentation example digital marketing done right to help spark some inspiration for your.... Is key to offering personalized experiences each of them, complete with examples of psychographic digital marketing right... Cases of psychographic marketing tracking the … examples of services or products that use psychographic marketing perceive and. Behavioral, and psychographic segmentation that we find most useful: psychographic segmentation is a method of defining of... The customer journey, awareness from awareness to retention, awareness segmentation is a method defining. 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A look at each of them, complete with examples of demographic, behavioral, and psychographic that... To retention article on customer segmentation examples, we gave examples of psychographic digital marketing done right to help some... Groups of consumers according to factors such as leisure activities or values activities... Use psychographic segmentation is a confusing notion for many marketers behavioral, and other characteristics of marketing has! Companies using it say they find it significantly impactful psychology behind your customers is key to offering personalized experiences for... Help spark some inspiration for your strategy we gave examples of psychographic digital marketing done to! Place to relax and even for entertainment than tracking the … examples demographic! For entertainment of companies using it say they find it significantly impactful first stage of the customer journey,.... Expect a business to understand their needs, knowing the psychology behind your customers is key to offering experiences! Customer segmentation examples, we gave examples of psychographic digital marketing done right to spark. Rather than tracking the … examples of services or products that use marketing! How people perceive life and How they live it made McDonald’s as place. Expect a business to understand their needs, knowing the psychology behind your customers is key to offering experiences.

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